The strategy of a business school
MSc Digital Marketing @Kedge Business School 2015 – 2017
I spent two years in business school. The first year, I’ve studied traditional marketing. The second, was about Digital and I had some unrelated classes. Like Marketing of Services, Culture consomption and Marketing, BtoB Marketing and Brand Management. These courses and the teachers who teach them to me learnt me a lot and now I use this knowledge in the benefit of businesses I work for and also for my personal life.
During these two amazing years. I’ve met so much talented peoples and teachers. At the end of my second years with a team of 3 persons we received the price for the best pitch during the « Innovation Challenge » of Kedge Business School.
These years of learning business and strategy were aimed to reach a global objective in my education. Mix the strategy of a business school and the creativity of a communication school. With these competencies, it is now about put them into practice.